Customer: BMW Group Classic, Rolls-Royce Motor Cars, BMW Italia
Number of participants: around 6,000 including Public Day
Service scope: lead agency for creativity and event concept, organisation, guest management
The Concorso d’Eleganza Villa d’Este ranks among the world’s most prestigious automobile beauty competitions. Alongside beautiful automobiles from the past, pioneering concept cars and motorcycles from yesteryear and the future are also presented here. pe.erevents discreetly steers 350 personnel and 70 shuttle drivers over a period of three days at two different locations on the shores of Lake Como with the objective of providing guests, sponsors and cooperation partners with an unforgettable weekend.
Number of participants: 350 guests
Service scope: Full service in agency network – overall planning, creative concept including layout, text, online, management advice for speeches and presentations, pre-event management, location, catering, design, guest speakers, entertainment, moderation, guest management, film and photo recordings.
Customer: BMW Group
Number of participants: 80,000 visitors
Service scope: lead agency – organisation, guest management, technical management, vehicle logistics
On 1 July 2012, the BMW Group invited all the employees working at the Munich plant with their partners and children to the BMW Family Day. 2,500 BMW colleagues took part in the programme in line with the concept of “Our strength comes from our people” – 60 staff bands played music throughout the event. The event was held at 5 locations including the plant, the BMW Tower and the Research & Innovation Centre, covering a total area of nearly 150,000 square metres. And 3 hours after the event came to an end, the assembly lines at the plant were up and running again.
Customer: private individual
Number of participants: 160 guests
Service scope: complete organisation of event including invitation management
The special challenge at this event lay in the largely autonomous planning and implementation. The client was hardly ever available for discussions or consultation and relied on our expertise – they weren’t disappointed.
Customer: BMW Group
Service scope: lead agency – creativity and event concepts, organisation, guest management
Number of participants: 6,500 guests
In the period from 6 January to 2 February 2012, a total of 6,500 international sales personnel from 25 countries underwent training for the new BMW 3 Series in 27 groups and in 20 different languages. 150 vehicles were driven approximately 300,000 km around the sunny Algarve coast for a total of more than 330,000 minutes over 26 days.
Customer: BMW Group
Number of participants: 150
Service scope: lead agency – creativity and event concepts, organisation, technical management
Approximately 150 invited guests experienced a stunning world premiere of the new BMW 4 Series as a concept car in Munich’s Kesselhaus venue on 5 December 2012.
When you entered the location, you immediately experienced a stunning ceiling installation entitled the “Inspiration cloud”. This space-creating installation was made up of lots of different design artefacts that can exert an immediate influence on designers.
A continuous presentation enabled each guest to experience the development of the design process vividly on the white “concertina” screen at the back. Designers explained the development story to small groups of people at the individual stations.
The high point of the evening was the presentation of the vehicle. The number 4 for the series emerged from a compact box to launch the new vehicle and introduce a new nomenclature within the BMW story.
Designer Karim Habib gave a personal tour where he used the new BMW 4 Series to explain the unique details of the new vehicle generation.
Customer: ZERT Verband / Obligo24
Scope of service: creativity and event concepts, organisation, acquisition of industrial partners
Number of participants: 45 guests
The association weekend was held in the Bavarian capital city of Munich in 2012. The Executive Board and the delegates from the association attended the conference there from 25 to 28 October. They were joined by the market leader in fire protection and heat insulation – Rockwool.
Lots of interesting and informative presentations were complemented by a diverse programme for the guests in Munich. This included a tailor-made tour arranged for the experts round the Allianz Arena led by one of the stadium’s planners. There was also a special tour round the City of Munich focused on architecture and history, and the conference in the seminar room of the BMW Museum with a tour of BMW Welt – one of Munich’s architectural highlights.
Naturally, the delegates attending the association’s weekend conference also enjoyed an exciting culinary experience. Evening events in a Bavarian atmosphere and at a trendy Italian restaurant in the Schwabing district gave delegates a further opportunity for some intensive networking and a relaxed conclusion to the day’s events.
Customer: BCN – Burda Community Network
Number of participants: 5 couples (10 people)
Service scope: creativity and event concepts, organisation, guest management, vehicle logistics
Four-day incentive event in Madrid and the surrounding area. This included a visit to the designer studio of David Delfin, a master chef’s class with Holger Stromberg (who travelled specially to Madrid for the occasion), exclusive wine workshop and special architecture tour through Madrid.
PEtra Holocher und
ERnst M. Benner